Email’s Looking Fine in 2009. Four Keys to Running an Effective Campaign.

You smell that? That my friends is the smell of change and whether you cringe or embracing it with open arms, it is upon us. Traditional forms of advertising such as direct mail, print and magazine continue to decrease in value while marketing channels such as email and search are ranking one and two respectively as top performers. Email marketing will be the primary marketing medium of 2009 and I have compiled a list of four key components to a successful, healthy campaign.

Trust is a Must Viewing email as a relationship and building trust is a big factor in a campaign. You have no doubt been hearing a lot about social networking, web 2.0 and the season premier of American Idol as of late and the big reason to their success is the relationship buidling. Facebook, Twitter and some Idol wannabe’s are so successful because friends and fans are able to get the inside scoop to the personal lives of an individual or company. The same can be said for the email campaign you are running. Don’t simply use email as way to sell sell sell (although yes this ultimately is the goal). Through your emails, let your customers get to know the personality of your company. In addition to those great specials and packages you’re promoting, tell them about the office chair relay race that went on last week. Giving a personality and face to your emails can do wonders....

source: http://www.bluetentmarketing.com/blog/